Local Business Partnerships Strengthen Communities and Drive Growth

Content contributed by Chamber Today

  • Strategic partnerships expand reach – Small businesses can attract new customers, reduce costs, and strengthen their local presence by collaborating with complementary businesses.
  • Joint events boost visibility – Pop-up shops, community festivals, and charity partnerships create opportunities for cross-promotion and increased customer engagement.
  • Shared marketing maximizes impact – Social media takeovers, email marketing swaps, and joint discounts help businesses reach wider audiences without increasing advertising costs.
  • Co-working and shared spaces reduce expenses – Businesses can lower overhead costs by sharing retail locations, office spaces, or market stalls while enhancing customer experience.
  • Success stories highlight collaboration benefits – Partnerships like breweries and food trucks or bookstores and coffee shops demonstrate how businesses can thrive together by providing complementary services.

~ 507 words / 2.5 min read

Small businesses looking to expand their reach and strengthen their customer base are finding success through local collaborations. By forming strategic partnerships with other businesses and organizations, owners can tap into new audiences, reduce costs and contribute to a thriving local economy.

Finding the Right Business Partner

Successful collaborations often involve businesses that complement, rather than compete with each other. A coffee shop, for example, may partner with a bookstore to host book signings, creating a mutually beneficial arrangement that brings in customers for both. A fitness studio might team up with a health food store to promote wellness programs, offering discounts to each other’s customers.

Leveraging Events and Promotions

Local businesses can increase visibility and engagement by organizing joint events. Some popular strategies include:

  • Pop-up shops – A bakery can be set up inside a boutique, providing shoppers with refreshments while increasing exposure for both businesses.
  • Community festivals – Restaurants, retailers and service providers can join forces to sponsor or participate in local events, drawing in larger crowds.
  • Charity partnerships – Businesses that collaborate with nonprofits or local organizations not only contribute to a cause but also boost customer loyalty and trust.

Such initiatives create opportunities for businesses to cross-promote and introduce their brands to new audiences.

Collaborating on Marketing Efforts

Marketing can be a significant expense for small businesses, but shared promotional efforts help reduce costs while maximizing impact. Local businesses can work together through:

  • Social media takeovers – Partnering businesses can feature each other on platforms like Instagram and Facebook, increasing engagement.
  • Email marketing swaps – Businesses can promote each other in their newsletters, introducing their products and services to a wider audience.
  • Exclusive discounts – Offering customers a deal when they visit both businesses encourages spending across multiple locations.

Exploring Shared Spaces

Another effective collaboration strategy involves sharing physical space to cut costs and increase visibility. Co-working environments, pop-up markets and joint retail spaces are becoming increasingly popular among small business owners.

For instance, a yoga studio and a wellness clinic might share a lease, offering their clients a one-stop destination for fitness and health. Similarly, food halls that feature multiple vendors allow small restaurant owners to reach new customers without the financial burden of operating a standalone location.

Success Stories in Local Collaboration

One well-known example of local business partnerships is the collaboration between breweries and food trucks. Many craft breweries lack kitchen facilities, so they invite food trucks to set up outside their establishments. This arrangement brings in more customers, benefits both businesses and creates a vibrant atmosphere for patrons.

Independent bookstores and coffee shops have also successfully partnered to attract customers. By allowing book lovers to enjoy a cup of coffee while browsing, both businesses see increased engagement and longer customer visits.

The Bottom Line

For small businesses, collaboration is more than just a marketing strategy—it’s a way to strengthen the local economy and build lasting relationships with customers. By forming strategic partnerships, hosting events and sharing marketing efforts, businesses can maximize their resources and drive mutual success.

The Chamber of Business and Industry of Centre County is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC. 

Welcome New Members of the CBICC Community!

At the Chamber of Business and Industry of Centre County (CBICC), our mission is to foster a thriving economic environment by supporting businesses of all sizes and connecting them to resources, opportunities, and each other. We’re excited to introduce some incredible new members who are bringing fresh energy, ideas, and expertise to Centre County.

Bridgeway Capital

Bridgeway Capital empowers entrepreneurs and businesses through financial and educational resources. Their mission is to make Western Pennsylvania a thriving region by providing capital and support to under-resourced areas and entrepreneurs. Learn more about their impactful work at Bridgeway Capital.

The Challenge Program, Inc.

Inspiring high school students to reach their potential, The Challenge Program, Inc. connects businesses with schools to motivate students through award-based programs. Their focus on workforce development ensures a brighter future for the region. Discover their programs at The Challenge Program, Inc..

Happy Valley United

Supporting Penn State Athletics while fostering community pride, Happy Valley United works to keep our sports teams competitive by connecting fans and businesses to their mission. Dive into their exciting initiatives at Happy Valley United.

PIC

PIC is a forward-thinking marketing agency that specializes in helping businesses connect with their audiences through creative and impactful campaigns. With expertise in brand development, digital marketing, and strategic storytelling, PIC empowers organizations to share their unique stories and drive meaningful engagement. Learn more about their innovative approach at PIC.

Happy Valley Business Brokers

Specializing in helping entrepreneurs buy and sell businesses, Happy Valley Business Brokers brings expertise and integrity to every transaction. They are a valuable partner in driving our region’s entrepreneurial spirit. Visit them at Happy Valley Business Brokers.

WHM Group, LLC

WHM Group, LLC specializes in environmental consulting and engineering, offering innovative solutions in compliance, sustainability, and land development. With a focus on balancing environmental stewardship with business needs, they help clients navigate complex regulatory landscapes while advancing responsible growth. Learn more about their areas of expertise at WHM Group, LLC.

Johnson Duffie

Johnson Duffie is a full-service law firm with over a century of experience providing proactive legal counsel. They serve a diverse client base, including financial institutions, corporations, and local governments, while remaining dedicated to supporting individuals and families. Learn more at Johnson Duffie.

Join Us in Building a Stronger Centre County

We’re proud to welcome these outstanding new members to the CBICC family. Together, we’re driving growth, innovation, and success across Centre County.

Are you ready to connect with a network that’s shaping the future of our region? Contact us today to learn more about membership and the opportunities it offers for your business. Together, let’s achieve new heights.

Learn More About Joining CBICC

CBICC Voice of Business Highlights Housing, Economic Growth, and Community Connectivity

Municipal managers from the Centre Region outline collaborative efforts to address local priorities.

From left to right: CBICC President and CEO Greg Scott, State College Borough Manager Tom Fountaine, Ferguson Township Manager Centrice Martin, Harris Township Manager Mark Boeckel, Patton Township Manager Amy Farkas, and College Township Manager Adam Brumbaugh. Photo by CBICC.
From left to right: CBICC President and CEO Greg Scott, Harris Township Manager Mark Boeckel, Ferguson Township Manager Centrice Martin, College Township Manager Adam Brumbaugh, State College Borough Manager Tom Fountaine, and Patton Township Manager Amy Farkas. Photo by CBICC.

The Chamber of Business & Industry of Centre County (CBICC) hosted the first-annual Centre Region Municipal Managers’ Update, a Voice of Business series event on Thursday, January 23, 2025. The event, hosted at the Wyndham Garden State College over breakfast, provided a platform for municipal managers from the Borough of State College, College Township, Ferguson Township, Harris Township, and Patton Township to discuss policies, projects, and developments impacting the Centre Region.

From addressing housing affordability to advancing infrastructure projects, the updates underscored the Centre Region’s commitment to economic growth, sustainability, and community connectivity.

The need for more affordable housing emerged as a central theme throughout the event. Adam Brumbaugh, College Township Manager, described his municipality’s plan, including modifications to Area Median Income (AMI) ordinances that expand eligibility for housing programs. “We’ve adjusted AMI guidelines to include renters earning 0-to-79% of the median income and owner-occupants earning 80-to-100%,” Brumbaugh explained.

College Township is also collaborating with developers on new projects like Crew 814, a 46-acre mixed-use development aimed at providing workforce housing. Meanwhile, Tom Fountaine, Manager of the Borough of State College, highlighted the borough’s efforts to ease development restrictions in downtown State College, the West End, and other residential neighborhoods. “We are reducing lot sizes, parking minimums, and commercial space requirements to encourage the creation of housing that is affordable for the people who work here,” he said. Fountaine also highlighted a project by the State College Redevelopment Authority to renovate a former fraternity located at 406 S. Pugh Street. Local nonprofit Centre Helps will move into the completed space in April 2025, and additional renovations will be made later to convert the top floor of the building into four new affordable apartment units.

Amy Farkas of Patton Township underscored the importance of housing availability for the region’s growing healthcare sector. With the recent completion of major facilities like Penn Highlands Hospital and Mount Nittany Health’s Toftrees West campus in Patton Township, Farkas noted: “We must ensure that those working in these new facilities have access to housing within the communities they serve.”

Economic development initiatives were another key focus. Ferguson Township Manager Centrice Martin shared progress on the municipality’s Economic Development Plan, funded in part by a $75,000 Appalachian Regional Commission (ARC) grant. “This plan reflects our commitment to fostering sustainable growth and innovation in Ferguson Township’s vibrant and growing community,” Martin said.

Similarly, Brumbaugh discussed College Township’s rewrite of the Dale Summit area’s zoning code to introduce form-based zoning. This approach aims to streamline development and attract new businesses to the township’s primary commercial hub.

Infrastructure improvements also play a crucial role in economic vitality. Patton Township is introducing enhancements to traffic flow – including custom signal time changes for major community and University events – along Atherton Street and exploring options for a direct connector from I-99 to the State College Regional Airport. Meanwhile, State College Borough’s updates to the Downtown Master Plan, including revitalization projects on Calder Way, will further position the area as a hub for small businesses and community engagement.

Harris Township Manager Mark Boeckel highlighted pedestrian safety as a growing priority for his municipality. “We’re working on a pedestrian master plan to address gaps in the sidewalk network, especially in Boalsburg Village,” he said. Upcoming projects include a lighted crosswalk installation between the Pennsylvania Military Museum and Boal City Brewing, funded by a $298,000 grant from PennDOT.

State College Borough is also advancing projects designed to improve walkability and pedestrian access, including the Allen Street Promenade, funded through federal grants, and the Easterly-Westerly Parkway shared-use path project. These initiatives reflect a regional focus on connecting neighborhoods, businesses, and recreational spaces through thoughtful infrastructure design.

Following the presentations, attendees participated in a live Q&A session with the municipal managers, launching a dialogue about shared challenges and collaborative solutions.

“The updates shared today demonstrate the strength of our region,” said CBICC President and CEO Greg Scott. “Each municipality is working to address critical issues like housing, infrastructure, and sustainability while supporting economic growth that benefits all of us.”

The CBICC’s Voice of Business series continues to provide a platform for meaningful discussions on the issues shaping Centre County.

Welcome to the Newest Members of the CBICC Community!

At the Chamber of Business and Industry of Centre County (CBICC), our mission is to foster a thriving economic environment by supporting businesses of all sizes and connecting them to resources, opportunities, and each other. We’re excited to introduce some incredible new members who are bringing fresh energy, ideas, and expertise to Centre County.

Bridgeway Capital

Bridgeway Capital empowers entrepreneurs and businesses through financial and educational resources. Their mission is to make Western Pennsylvania a thriving region by providing capital and support to under-resourced areas and entrepreneurs. Learn more about their impactful work at Bridgeway Capital.

The Challenge Program, Inc.

Inspiring high school students to reach their potential, The Challenge Program, Inc. connects businesses with schools to motivate students through award-based programs. Their focus on workforce development ensures a brighter future for the region. Discover their programs at The Challenge Program, Inc..

Happy Valley United

Supporting Penn State Athletics while fostering community pride, Happy Valley United works to keep our sports teams competitive by connecting fans and businesses to their mission. Dive into their exciting initiatives at Happy Valley United.

PIC

PIC is a forward-thinking marketing agency that specializes in helping businesses connect with their audiences through creative and impactful campaigns. With expertise in brand development, digital marketing, and strategic storytelling, PIC empowers organizations to share their unique stories and drive meaningful engagement. Learn more about their innovative approach at PIC.

Happy Valley Business Brokers

Specializing in helping entrepreneurs buy and sell businesses, Happy Valley Business Brokers brings expertise and integrity to every transaction. They are a valuable partner in driving our region’s entrepreneurial spirit. Visit them at Happy Valley Business Brokers.

WHM Group, LLC

WHM Group, LLC specializes in environmental consulting and engineering, offering innovative solutions in compliance, sustainability, and land development. With a focus on balancing environmental stewardship with business needs, they help clients navigate complex regulatory landscapes while advancing responsible growth. Learn more about their areas of expertise at WHM Group, LLC.

Johnson Duffie

Johnson Duffie is a full-service law firm with over a century of experience providing proactive legal counsel. They serve a diverse client base, including financial institutions, corporations, and local governments, while remaining dedicated to supporting individuals and families. Learn more at Johnson Duffie.

Join Us in Building a Stronger Centre County

We’re proud to welcome these outstanding new members to the CBICC family. Together, we’re driving growth, innovation, and success across Centre County.

Are you ready to connect with a network that’s shaping the future of our region? Contact us today to learn more about membership and the opportunities it offers for your business. Together, let’s achieve new heights.

Learn More About Joining CBICC

CBICC Launches National Civics Bee®

Centre County middle school students are invited to flex their civics knowledge and compete for national recognition

The Chamber of Business & Industry of Centre County (CBICC) is excited to announce the launch of the 2025 National Civics Bee® and is calling on local middle school students to participate. Hosted in partnership with The Civic Trust® of the U.S. Chamber of Commerce Foundation, the competition is a unique opportunity for students in grades 6-8 to demonstrate their knowledge of American democracy, propose solutions to community challenges, and compete for prizes at the local, state, and national levels.

Middle schoolers from public, private, charter, and home schools are invited to submit a personal essay by Tuesday, February 4, 2025, at 11:59 PM. Essays should propose ideas for addressing a specific community issue through actionable steps and collaboration. Submissions must respond to the following questions in 200-250 words each:

1.     What can you do to contribute to the improvement of a specific problem, challenge, or opportunity in your community?

2.     What individuals or organizations would you work with to accomplish your solution?

3.     How does your solution include Founding Principles and Civic Virtues?

Essays will be reviewed by a panel of judges, and the top 20 students will advance to the local competition: an in-person event in State College where participants will test their civics knowledge through two rounds of written questions and a live Q&A session. The CBICC will host the local competition on Tuesday, April 15, 2025, at the Eric J. Barron Innovation Hub. Finalists and winners will receive various prizes, with the first-place winner earning prizes worth at least $500.

“The Civics Bee empowers middle school students to explore issues that matter to their communities and gain a deeper understanding of what it means to be an engaged, responsible citizen,” said Greg Scott, President and CEO of the CBICC. “We’re proud to host the local competition yet again, and thrilled that this year’s state competition will also take place here in Centre County.”

The local winners will advance to the Pennsylvania State Civics Bee Finals, hosted in State College in Summer 2025, for a chance to win additional prizes and compete at the National Civics Bee® Championship in Washington, D.C., Fall 2025, where the top prize is worth at least $50,000.

“Fostering a deep understanding of civics and government among our young students is critical to the vibrancy of democracy and civic life in America. The National Civics Bee® provides a unique platform for them to not only showcase their knowledge but also become active and engaged citizens of the future,” said Hilary Crow, vice president of civics at the U.S. Chamber Foundation.”

Students interested in competing should submit their essays by Tuesday, February 4 at 11:59 PM Eastern Time for consideration. Visit The Civics Trust’s Online Application Portal to register, review submission guidelines, access the Student Essay Guide, and submit an essay.

For more information, please visit https://cbicc.org/civics-bee/ or contact Benita Rannie, CBICC Event Coordinator, at benita@cbicc.org.

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About the CBICC

The Chamber of Business & Industry of Centre County (CBICC) is a dynamic membership organization that champions the interests of private and public organizations. As the region’s leading economic development entity, the CBICC is committed to cultivating a vibrant business landscape by driving economic development, stimulating job creation, and fostering innovation.

About National Civics Bee®

The National Civics Bee®, a program of the U.S. Chamber of Commerce Foundation’s The Civic Trust®, is an annual nonpartisan competition aimed at improving civics education and literacy among middle school students, their families, and communities. The National Civics Bee® helps elevate civics as a national priority through a network of state and local chambers across the country. The National Civics Bee® is made possible through the generous support of its founding partner, the Daniels Fund, Citizen Travelers, and other funders.