Are ADUs an affordable housing solution 

SUMMARY

Accessory dwelling units (ADUs) are being considered as a compact and affordable solution to address the housing scarcity in urban areas, with their potential to utilize some of the 75% of residential land reserved for single-family homes.
Despite some opposition due to concerns about parking, infrastructure, and property values, ADUs are seen as an innovation that benefits individuals, businesses, and communities especially given the current lack of affordable housing for first-time home buyers and workers.

While awareness about ADUs remains low, progress has been made through programs and incentives encouraging ADU construction, such as Los Angeles’ Accessory Dwelling Unit Standard Plan Program and Santa Cruz’s Forgivable ADU Loan Program.

881 Words ~ 4.5 Minute Read

Across North America, people are asking their city and town councils to take action on property development fees that drive high new home prices, which in turn drive up the market for existing single family homes. As urban areas grapple with housing scarcity, an innovative approach is steadily gaining ground. With 75% of residential land in the United States reserved for single-family homes, many housing experts see accessory dwelling units, or ADUs, as a compact and affordable solution to the widespread residential crunch.

While the conversation around ADUs may seem new, ADUs have been around a long time. Granny flats, in-law suites, garage apartments, and backyard cottages are some of the more familiar names for ADUs.

ADUs come in all shapes and sizes, but typically have less square footage than the main residence. They can be attached or unattached, brand new, or a remodeled section of the main house. ADUs come with all the amenities required for private and independent living, including a separate entrance, kitchen, bathroom, bedrooms, as well as other living spaces. Many ADUs are one-level, which makes them a good fit for seniors. In some places, you’ll see the term DADU, alongside ADU. DADU is the more precise term for a ‘detached’ ADU.

The ADU Conversation

Not everyone supports ADUs as a housing solution. Opponents have raised questions about the demand for parking, a lack of infrastructure, and concerns about decreased property values. Some worry that easing zoning restrictions could make way for institutional investors to build multifamily housing in single family neighborhoods.

Still, in many regions around the US and Canada, there’s simply not enough affordable housing for first-time home buyers in their 30s and 40s. Rents are also at a new all-time national high, with the average renter spending 30% of their income on housing. In places like New York City, renters pay a whopping 68% of their income toward where they live. The shortage isn’t limited to millennials hoping to buy their first home. A lack of affordable housing also affects businesses dealing with hiring and workforce issues because workers simply can’t afford to live near their jobs. That’s why many cities see ADUs as valuable innovation that benefits individuals, businesses, and communities.

Good for People and Places

While ADUs bring many benefits to residents and communities, a lack of awareness is perhaps the biggest issue keeping ADUs from becoming an affordable housing solution. In a recent Freddie Mac consumer survey, they found that 71% of respondents were unfamiliar with ADUs. However, after learning the definition of an ADU, 32% said they were interested in adding an ADU to their property in the future.

Organizations that support seniors are also helping get the word out about the potential of ADUs. AARP champions the construction of more ADUs because they provide housing and rental income for people of all ages. As older adults retire, the addition of an ADU can provide a supplemental income stream. Alternatively, seniors who move into ADUs are often renting from family members, which helps provide stabilized rent and a predictable cost of living.

Jeff Kruth and Murali Paranandi, professors of architecture at Miami University and contributors to Fortune, note that ADUs bring more residents into a given area. The affordable rents and lower construction costs of ADUs provide low-barrier opportunities for intergenerational living. Kruth and Parandi believe that ADUs enhance rather than hurt communities: “As neighborhood populations grow, they become more attractive to small businesses. Coffee shops, restaurants, and grocery stores are more likely to flourish with more residents in a given area.”

Partnerships to Promote ADU Living

While ADUs help communities, businesses, and homeowners, local governments can make it easier or harder to build. In some places, homeowners may need as many as six permits for ADU construction. Some cities are working hard to get ahead of the hassle. Los Angeles has launched the Accessory Dwelling Unit Standard Plan Program, offering homeowners and developers 20 pre-approved ADU designs. To offset construction costs, a $40,000 subsidy is available from the state of California. Additionally, CityLAB, a UCLA research center, has created a guidebook detailing a step-by-step process for building an ADU.

Los Angeles also has a program to incentivize homeowners to build ADUs specifically for seniors. The LA ADU Accelerator Program works by pairing homeowners with older residents who need affordable housing. In exchange, the program finds qualified tenants, offers tenant case management, and landlords receive stable rental income. In Santa Cruz, the city will loan homeowners up to $40,000 to add an ADU along with loan deferment. If the family rents to a low-income household for 20 years, the entire loan will be forgiven through their Forgivable ADU Loan Program.

California is not the only state that offers financial incentives and resources for ADU construction. Cities from Boston to Seattle are finding ways to encourage residents to be part of the affordable housing solution.

The Bottom Line

In the face of rising home prices and a shortage of affordable housing options, ADUs are gaining attention as a solution. Despite their potential benefits, a lack of awareness and complicated permitting processes can hinder ADU construction. Overall, ADUs provide an innovative approach to addressing the affordable housing crisis, benefiting individuals, businesses, and communities alike.

CBICC Member, Customer Follow UP, Inc. Featured in National Publication

Marc Warren, President and co-founder of Customer Follow Up, Inc. (CFU), is featured in the latest edition of Construction Executive. The article “The Truth About Brand Marketing” builds a strong argument for a company making its client service its most significant brand differentiator. While the article is written for large general contractors, engineering, architectural and construction management firms, the concepts are applicable to any business that considers the quality of their customer service to be integral to their success.

CFU, founded in 1997, is expert in assessing the relationship between their clients and the customers their clients provide services to through conducting conversational-style qualitative telephone interviews. CFU garners independent and objective customer feedback that internal or web-based methods to obtain feedback miss. CFU’s executive-level analysis identifies customer service failures, successes, and calls to action for the company to take to elevate their customer service and stand out from their competition.

Chamber Presents Final Slate of Voice of Business Luncheons for the Year

The Chamber of Business & Industry of Centre County is pleased to announce the concluding events in this year’s Voice of Business luncheons. These luncheons provide an opportunity to focus on important issues impacting our business community, hear from business and community leaders and ask questions directly to speakers. 

Healthcare Forum
Friday, September 15
11:30 a.m. – 1:15 p.m.

Dive into a candid conversation with top executives from Geisinger, Mount Nittany Health, and Penn Highlands Healthcare. They’ll offer insights on contemporary developments in their institutions and the broader implications for our community.

State of the County
Thursday, October 5
11:30 a.m. – 1:15 p.m.

Stay informed at this anticipated annual event. Centre County commissioners will provide valuable updates on county services, initiatives, and projects.

Building Resilience – Workforce Strategies For Post-Pandemic World
Friday, November 10
11:30 a.m. – 1:15 p.m.

Join us for a deep dive into top industry leaders’ strategies to craft resilient workforces in our ever-evolving work climate, emphasizing Pennsylvania’s workforce trajectory.

Take advantage of the chance to network, establish valuable contacts, and actively engage with leaders and peers at the Voice of Business luncheons. Be part of the voice that drives our community forward. Join us, collaborate, and make an impact.

Register Now to Attend

Interested in greater visibility? Explore sponsorship options by emailing info@cbicc.org. 

Email Marketing Trends to Grow Your Business

SUMMARY

  • Email marketing remains a crucial tool for businesses due to its direct reach to subscribers, bypassing algorithms of social platforms.
  • Businesses should focus on nurturing relationships through emails by providing value-added content, including insider tips, trending news, and solutions to customer problems.
  • Pairing email marketing with regular website content updates can increase traffic significantly. 

681 Words ~ 3 minute read

Every day four billion people open email. While social media posting and paid advertising can play a significant role in small business marketing campaigns, experts agree that emailing subscribers remains one of the best marketing tools available. Why? Emails go directly into your subscriber’s inbox and bypass the mysterious algorithms associated with social platforms and paid traffic. And if your business knows how to leverage the latest email marketing trends, you have an instant advantage over your competition. 

Here’s what you need to know about using email to grow your business. 

Nurture Audience Relationships through Email 

Beyond sales and promotions, email marketing is a great way to demonstrate your value to subscribers. Avoid sending too many emails just for the sake of ‘staying in touch.’ Instead, obsess about your customer’s problems and create email content that includes insider tips, trending news and ways to help your audience get ahead. Also, a smart website strategy should also include email. Whenever you add new content to your website, make sure to nudge subscribers with highlights and direct them to read more online. 

How often should you post new content to your website? According to the content marketing experts at HubSpot, it depends. They recommend first running a website audit to determine how often you should post. Then, it’s all about your goals. If your goal is to drive more traffic to your site, then you might need to post 3-4 times a week. If your strategy is to raise brand awareness, then publishing less frequently may work just fine. By pairing email marketing with website publishing you naturally increase traffic to your website without paid advertising.

Find Your Next Content Idea with AI

You’ve probably heard by now that AI is equipped to help you do everything from compose mysteries to finish your kid’s homework. But the truth is AI is only as smart as its user. Many businesses are finding that the best use of tools like Open AI’s ChatGPT and Jasper isn’t to do your work for you, but to do some thinking for you. Rather than starting with a blank page, try utilizing AI as a ‘content assistant’ that can pitch email subject lines or outline email content. 

Know How Privacy Changes Affect Deliverability 

Measuring the success of email marketing used to be a lot easier. However, a side effect of tech giants like Apple creating Mail Privacy Protection (MMP) to help users guard their personal information is that traditional metrics like open rates and click-to-open rates have become less reliable. As of June 2022, 89% of iPhone users adopted iOS 15 which gives users this option.

These updates don’t change the reality that email remains a highly effective marketing strategy. The difference is that you’ll want to look at other metrics such as ROI, list growth, email forwards, and unsubscribe rates to help determine what’s working and when to adjust. 

Turn Subscribers into Fans 

The reason people subscribe to your list varies, but we know that most subscribers are motivated by access to deals, shortcuts, rewards, discounts and hot tips. In other words, they love special treatment. 

You can nurture customer loyalty and repeat sales when you treat your email subscribers differently than everyone else. Rather than making special offers to everyone, reward email opens with exclusive opportunities. This strategy will also help you determine which sales are coming from email versus promotions running on your website, ads or social media posts. 

Are you growing your list? 

Your email marketing efforts are only as good as the health of your email list. To keep your list growing, make sure you have a variety of lead magnets designed to trade exclusive content or discounts for a person’s email address. After you have new subscribers added to your list, your email marketing strategy begins. Far more than a trend, you can kickstart your new email relationship with a series that both initiates and rewards new subscribers. Connect it all to automation, and you have a simple, reliable email marketing campaign to help you make more sales and grow your business. 

Chamber of Business and Industry of Centre County Opposes Adoption of Centre County’s Proposed Responsible Contractor Ordinance

The Chamber of Business & Industry of Centre County firmly opposes the adoption of the Responsible Contractor Ordinance (RCO) currently under consideration by the Centre County Board of Commissioners. The RCO, intended to ensure the hiring of responsible contractors for County-funded infrastructure and public works projects exceeding $250,000, poses significant challenges for local contractors and ancillary businesses.

During today’s commissioner meeting, Greg Scott, President and CEO of the Chamber of Business & Industry of Centre County, made a public statement. In his statement, he highlighted the Chamber’s concerns, which reflect the collective sentiment of the Chamber’s board and membership.

Scott stated, “While the Chamber supports the County’s aim to ensure accountability, this ordinance imposes excessive restrictions that will negatively impact our local contractors and ancillary businesses. The Chamber believes in fostering a competitive and inclusive business environment that benefits our entire community. The Chamber urges the Centre County Board of Commissioners to reconsider this ordinance and seek alternative solutions that uphold quality and safety while preserving access for our local contractors.”

The Chamber recognizes and appreciates the County’s objective of promoting accountability, quality, and safety in public projects. However, the RCO’s requirements, such as the mandate that 70 percent of the craft labor workforce have completed a formally registered apprenticeship training program, and the adherence to the Pennsylvania Prevailing Wage Act, 43 for offsite custom fabrication work, will impose unnecessary and burdensome restrictions on local contractors.

If the RCO is adopted, this ordinance will effectively exclude many of our local contractors and business, potentially in favor of out of County entities, from participating in County projects exceeding $250,000, limiting their ability to contribute to the growth and development of our region.

The Chamber also extends its gratitude to the Centre County Commissioners for their continued dedication to the well-being of our community. While we respectfully disagree on this particular issue, we remain committed to working collaboratively with the Commissioners and other stakeholders to explore solutions that support the growth and success of Centre County’s businesses.