The U.S. Chamber of Commerce provides guides for small businesses to help them make the most of Small Business Saturday:
How Any Business Can Make the Most of Small Business Saturday
Five Expert Tips to Win on Small Business Saturday
How to Sign Up for Small Business Saturday
Boost Your Small Business Saturday Sales
5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
American Express has resources for businesses and shoppers to participate in the national Shop Small campaign such as custom signage and templates, and an interactive map, on their website.