CBICC endorses Happy Valley United

The NCAA took a significant step in 2021 by allowing student-athletes to profit from their name, image, and likeness (NIL). This development has opened new avenues for them to secure endorsement deals, make public appearances, participate in social media campaigns, and more. It is a game-changer, and the Chamber of Business and Industry of Centre County(CBICC) recognizes the importance of nurturing these opportunities for the betterment of Penn State and its student-athletes.

The CBICC is pleased to endorse Happy Valley United (HVU), the official NIL collective that supports over 800 Penn State student-athletes across 31 sports. HVU’s mission is to empower student-athletes to engage with charitable causes, participate in meaningful business engagements, maximize their NIL potential, and further their personal and professional development. Together, we are fostering a unique platform designed to facilitate connections between Penn State student-athletes and businesses seeking to promote their products and services.

As President and CEO of the CBICC, I firmly believe that this endeavor is not just about business or athletics; it’s about supporting our beloved Penn State. The university stands as a cornerstone of Centre County’s economy and cultural identity. The symbiotic relationship between Penn State and the local business community has always been a source of strength, and we are committed to taking it to the next level. As Centre County’s top employer and the driving force behind our local economy, Penn State’s success is intrinsically linked to our own. When Penn State thrives, so do we all.

Supporters of HVU can contribute directly to the sport of their choice through memberships, tax-deductible donations, and corporate sponsorships. For additional information about NIL opportunities at Penn State University and how you can get involved, please visit www.happyvalleyunited.com. Your support can make a significant impact not only on the lives of these student-athletes but also on the future success of Penn State and our community.

Thank you for taking the time to consider this endeavor. Together, we can continue to foster excellence, opportunity, and success in Centre County and beyond.